I have been doing some research today on marketing to the 50+ woman. While many women in our area have heard about and flocked to our shop, we seem to missing out on reaching this age group a bit. Saint John is not a big city, yet many women who cross my path have yet to hear about us. This was a slight blow to my ego due to all the publicity at the beginning. Why we couldn't even go into the hardware store with a sales rep pointing out who we were (blush). Nonetheless, we want to reach these women and my research took me to all sorts of places. I stumbled across a blog that I thought posed a very good questions. Do I want to be a Mermaid or a Whale? Hmmm. Is that like blondes vs. brunettes? Well, I can't say blondes have more fun. I have plenty. What's really interesting is that while I do not measure up according to my BMI (29), I have several friends comment lately how thin and great I look. Sure I would like to look like a mermaid but as the Northern Pikes sing "She ain't pretty, she just looks that way".